From March 2008 there will be a refreshing summer concept under the globally renowned umbrella brand 4711: 4711 ICE! Its fresh fragrance and instant cooling effect will make 4711 ICE an absolute must-have for the summer!

Extraordinary refreshment is called for at the hottest time of the year: 4711 ICE provides a unique cooling effect - and it's menthol that adds the fantastic frisson of freshness.

In terms of effect, 4711 ICE is on a par with the Miracle Water 4711 Original Eau de Cologne: the brand promise "more than just a perfume" is also totally valid here.